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Blind Taste Test: Galeries Lafayette's "Gourmandises" Event Blends Beauty and Indulgence
Galeries Lafayette's "Gourmandises" event takes a delicious turn with a blind taste test challenge. The luxury department store partnered with beauty influencers to create a unique promotional campaign, highlighting popular beauty products alongside gourmet treats. One participant, Cheynese, successfully identified Lancôme's Teint Idole foundation, Nars' Afterglow blush, and Clarins' lip oil while blindfolded. "It was a fun and surprising experience," Cheynese shared, emphasizing the sensory aspect of the campaign. The event aims to create a memorable experience for customers, blending beauty and indulgence. This innovative approach showcases Galeries Lafayette's commitment to creative marketing and customer engagement.
3 months ago
FR
Paris, France
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beauty