Australian Fashion Week: Trade Show or Public Spectacle?

Australian Fashion Week: An Insider's Perspective Australian Fashion Week (AFW), held annually in Australia, recently underwent a significant change in organization. This shift has led to a smaller-scale event, raising questions about its accessibility to the general public. A fashion industry observer, who has attended AFW and other fashion events for over a decade, shared insights into these changes. "Australian Fashion Week is predominantly a trade show," the observer stated. "It's been designed for buyers and media to shop wholesale collections, not necessarily for the average person." The change in organization, from IMG to the Australian Fashion Council, brought about a reduced program and capacity. The observer noted that this resulted in a less inclusive event. While AFW showcases some street style and popular creators, the observer believes that the event's primary focus remains on wholesale trade. This creates a disconnect between the expectations of many online and the reality of the event. The observer suggests that those seeking a more accessible fashion experience should consider alternatives like the Melbourne Fashion Festival. The shift highlights the evolving nature of fashion events and the need for greater accessibility for the general public.