Ipoh Poised to Become a Major MICE Hub in Malaysia

IPOH, Perak, Malaysia – Ipoh is set to become a major player in the business events industry, according to Menteri Besar Datuk Seri Saarani Mohamad. He cited the city's unique blend of historical charm, modern infrastructure, and a lower cost of living than other major Malaysian cities as key advantages for attracting Meetings, Incentives, Conferences, and Exhibitions (MICE) events. "Ipoh possesses inherent strengths and a strategic position to establish itself in this highly promising market," said Datuk Seri Saarani Mohamad during a recent announcement. The state government is actively promoting Ipoh's assets, emphasizing efficient use of resources and long-term asset value. This strategy not only saves costs but also enhances the value of Ipoh's assets. The government's approach aims to benefit all levels of society, ensuring that the advantages of the MICE industry are widely shared. This forward-thinking approach is expected to boost Ipoh's economy and solidify its position as a significant player in the MICE sector.