Rolling Stone
A Sound-Machine Alarm Clock Is Sparking Demonic Accusations on TikTok
After a round of backlash, sleep-wellness company Hatch is sticking by their viral alarm clocks and creepy Halloween ads.
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Christian Mother Discards Popular Sleep Machines Citing "Blasphemous" Ad
A recent social media video has ignited a debate among parents and consumers after a Christian mother, identified as @mamaarixo, publicly discarded multiple Hatch sound machines. The author stated her decision was a direct response to what she described as a "blasphemous" and "evil" advertisement from Hatch for Sleep, asserting it showed "blatant disrespect against the King of Kings." In the video, she is seen placing the devices into a box, indicating her intention to destroy them to prevent their reuse. The incident has drawn widespread attention, with the video accumulating over a million views and sparking a lively discussion in the comments section. Supporters have echoed her concerns, citing religious convictions or personal negative experiences with the product. Conversely, other commenters have questioned her interpretation of the ad, suggesting it might be related to Halloween themes, or proposed donating the devices instead of destroying them. Hatch for Sleep has not yet publicly responded to the controversy. This event highlights the growing intersection of consumer product marketing, religious beliefs, and social media influence.
