Ghanaian Electrical Shop Uses TikTok to Boost Brand Awareness

Boyeba Electricals Gains Visibility Through Social Media Marketing Boyeba Electricals, a Ghanaian electrical shop, is leveraging social media to reach a wider audience. A recent TikTok video, featuring a woman speaking on Oyerpa 100.7 FM, highlights the business's services and contact details. The video, primarily in Twi, uses English text to provide information such as a WhatsApp number. This digital marketing strategy shows a growing trend of businesses using social media platforms to increase brand awareness and connect with potential customers. The use of a familiar radio personality may increase reach within the local community. While the content of the video is primarily promotional, it demonstrates the increasing role of social media in business promotion in Ghana. The video's success in generating views and engagement will be a key indicator of the effectiveness of this strategy.