MediaMarkt's Pixel 9a Scavenger Hunt: A Viral Marketing Success

MediaMarkt España and Google Team Up for a Pixel 9a Scavenger Hunt MediaMarkt España, in collaboration with Google, recently launched a unique marketing campaign in Spain. The campaign involved a real-life scavenger hunt for Google Pixel 9a smartphones. The event, which took place on May 13th, 2025, was livestreamed on Instagram, creating a buzz among participants and viewers. The hunt involved a series of cryptic clues released throughout the week, leading participants to various locations across Spain. The video shows the excitement of the participants as they searched for the hidden Pixel 9a phones. One participant, Samu, commented, "It was so exciting! I never thought I'd win a phone like this." The event concluded with the winners receiving their prizes, creating a positive and memorable experience. The campaign generated 1.3 million impressions, demonstrating the effectiveness of this innovative approach to marketing. It showcases a creative way to engage consumers and build brand awareness in a fun and interactive way.