Kazakhstan's PR Gap: Why Business Leaders Need a Better Understanding of Public Relations

Kazakhstan's PR Landscape: A Need for Enhanced Understanding and Expertise In Kazakhstan, the understanding of public relations (PR) among company leaders needs improvement, according to Gaukhar Kerimova, PR director at Home Credit Bank Kazakhstan. In a recent video interview, Kerimova highlighted a common misconception: a simplistic view of PR's role and impact. She noted that many executives lack the necessary understanding to effectively utilize PR services. "Many leaders see PR as simply turning the TV on or off," Kerimova stated, illustrating the limited perspective prevalent in some organizations. This lack of awareness, she explained, hinders the strategic integration of PR into overall business plans. Kerimova advocates for increased PR literacy among business leaders, emphasizing the need for a more nuanced approach to reputation management and strategic communications. The successful implementation of PR strategies, she argues, requires a deeper understanding of its complexities. Her message underscores the importance of collaboration between PR professionals and company executives to achieve optimal results and improve the overall effectiveness of PR initiatives in Kazakhstan.