
Kosas Founder Sheena Zadeh Used to Be a Bug Taxonomist
The beauty mogul on creating TikTok’s favorite makeup brand, what defines a dream job, and how to find your passion.
Kosas Foundation Review: A Perfect Match for Deep Olive Skin Tones In the world of beauty, finding the right foundation shade can be a challenge, especially for those with deeper skin tones. Recently, a video review by beauty influencer Melinda Berry (@melinda_melrose) has gone viral, highlighting Kosas' Skin Perfecting Foundation in shade 400 Deep Neutral Olive. Berry's review, uploaded on March 28th, 2025, has garnered significant attention, with over 600,000 views and thousands of likes. Berry's enthusiasm is palpable throughout the video. She exclaims, "This skin perfecting foundation is everything!!" Her application demonstrates a smooth, even blend, and she emphasizes the foundation's ability to match her skin tone perfectly, extending to her neck without any noticeable difference. The video also shows Berry using a darker shade of Kosas concealer for contouring, further highlighting the brand's range of inclusive shades. The video's success underscores the increasing demand for makeup products that cater to a wider range of skin tones. As Berry points out, "Kosas is really out here getting undertones corrected." This positive review is a testament to Kosas' commitment to inclusivity and high-quality products. The video's popularity suggests a growing appreciation for authentic and relatable beauty content, emphasizing the importance of accurate shade representation for diverse consumers.
The beauty mogul on creating TikTok’s favorite makeup brand, what defines a dream job, and how to find your passion.