Social Media 'Following Purge' Trends Amid Gaza Crisis

Gaza Conflict Spurs Social Media 'Following Purge': A Call to Action Goes Viral A short video posted on June 10th, 2025, by a user identified as Mel Belle 🍉, is urging people to unfollow those who haven't spoken out against the violence in Gaza. The video, which has garnered 337 views and 10 likes in just a few hours, features a young woman directly addressing viewers with a passionate plea. "If you're doomscrolling, time for a following purge," she states, emphasizing the need to actively support the cause by unfollowing those who remain silent. The video's creator, who describes herself as "Happy to be here," isn't calling for boycotts or protests, but rather for a personal digital action. This approach has resonated with some viewers, who see it as a simple yet effective way to express solidarity. "It's the very least you could do," the video's description reads, echoing the creator's sentiment. The video's rapid spread highlights the power of social media in amplifying calls for action, even those as seemingly small as unfollowing accounts. While the effectiveness of this strategy remains debated, the video's popularity underscores the widespread concern over the situation in Gaza and the desire among some to actively engage in digital activism.