Beauty Influencer Raves About Affordable Vitamin C Serum That Rivals High-End Brands

Mikayla Nogueira's review of ELF's new Bright Icon Vitamin C serum has taken the beauty world by storm. The influencer's video, posted on May 13th, 2025, showcases the product's remarkable similarity to the high-end SkinCeuticals C E Ferulic serum, but at a significantly lower price point. "They're the same," exclaims Nogueira, pointing out the identical active ingredients and percentages. The video, which has already amassed hundreds of thousands of views, also highlights the serum's convenient dosage cap and its ability to provide an instant glow. Nogueira's positive experience, coupled with the product's affordability, is likely to drive significant consumer interest. This comparison review underscores the growing trend of affordable dupes in the beauty industry, offering consumers high-quality products without the luxury price tag.