Belarusian Curd Snack Flies Off Shelves: Affordable Treat Takes the Market by Storm

A new curd snack, "Piknichyok" with salted caramel from the Belarusian brand Belact, has become a popular product in Belarusian stores. Food blogger Mikolaby recently reviewed it, highlighting its delicate texture and unique taste combination. "The salted caramel flavor is quite distinct," Mikolaby commented in his video. The product's affordability, at only 1.79 rubles, is another factor contributing to its popularity. The high demand led to shortages in several stores, with Mikolaby reporting that he had to visit four stores to find one. This reflects a growing interest in affordable yet tasty snacks within the Belarusian market. The incident highlights the success of a locally produced product and its ability to satisfy consumer demand for unique flavor combinations.