Ghanaian Entrepreneur Finds Success with TikTok Live Sales

Ghanaian Entrepreneur Uses TikTok Live for Business Success Mill Peach, CEO of Peachy Luxe Ent., is leveraging TikTok's live-selling feature to reach customers in Ghana. Her recent video promoting a 6:30 pm live sale showcasing tote bags, hoodies, joggers, and other merchandise demonstrates the platform's potential for small businesses. While the video uses a local dialect, it effectively communicates the timing and product categories. Peach's approach highlights the increasing integration of social media into commerce in Ghana. "I am BORN BOLD AND VIGOROUS," Peach states in her author description, reflecting her entrepreneurial spirit. The success of her live sale will be a key indicator of this strategy's effectiveness. The video, posted on May 24th, 2025, has already generated 500 views and 48 likes by May 25th, suggesting a positive initial response. Further analysis of the live sale's performance will provide valuable insights into the viability of TikTok live commerce in the Ghanaian market.