Ghanaian Entrepreneur Builds Trust by Showing Her Face

Ghanaian Entrepreneur Tackles Online Trust Issues: 'I Show My Face to Prove I'm Real' Mill Peach, CEO of Peachy Luxe Ent. bags, is building a successful online business in Ghana, but faces the common challenge of customer skepticism. Many online shoppers are hesitant to purchase from businesses they can't verify. In a recent video, Peach directly addresses these concerns. "Customers; are you real?" a text overlay asks, before Peach responds: "No, I am a scam reason! I show my face in my videos." This simple act of transparency is a powerful statement in a market where trust is often hard-earned. Peach's video showcases a diverse range of products, from tote bags and trendy purses to clothing. The video's success, with 196 views and 25 likes in less than six hours, suggests a growing audience who appreciate her straightforward approach. Peach's strategy highlights the importance of building trust in online commerce, a key factor for success in both developed and developing economies.