TikTok's Algorithm: Is the Platform Silencing Creators?

TikTok's Algorithm: A Creator's Struggle for Visibility Millennial Mia, a TikTok creator based in the US, recently experienced a drastic drop in views on her videos. This isn't an isolated incident; many creators face similar challenges. Mia's video, posted on May 15th, 2025, highlights the frustration and uncertainty felt by those who rely on the platform for reach and engagement. "Something has definitely changed," Mia says in her video, expressing her concern over the algorithm's impact. She questions whether the platform favors certain types of content over others, leading to a decline in visibility for creators like herself. Another creator, a mutual of Mia's, suggests that TikTok actively works against its creators, further fueling the ongoing debate about the platform's fairness and transparency. Mia's video serves as a case study of the anxieties and uncertainties faced by creators in the ever-evolving landscape of social media. The incident underscores the need for more transparency and support for creators from the platform.