NZ Influencer's Cleaning Routine Goes Viral

A New Zealand social media influencer, MILLIE DRURY (@millie_drury), recently shared a short video showcasing her Sunday apartment cleaning routine. The video, which quickly gained popularity, features a time-lapse of Drury tidying her kitchen, laundry, living room, and bedroom. The aesthetic appeal of the video, combined with the use of popular hashtags like #deepclean and #cleaning, contributed to its widespread viewership. While the content is primarily personal, it reflects a trend of aesthetically pleasing cleaning content on social media.