Cartwheels for Klondike: National Dairy Day Challenge Goes Viral

For National Dairy Day, social media users are taking on fun challenges. One woman in the US completed back-to-back cartwheels to win a Klondike bar. "I bet you can’t do better cartwheels than me!" she says in her video. The video, sponsored by Klondike, has gained some traction online, showing the power of simple challenges in boosting brand engagement. The event highlights the creativity of social media users and brands' use of fun challenges for marketing purposes. Such challenges are a fun way to engage with consumers and celebrate holidays.