Malaysian Supermarket's Viral Stunt: Staged Fight Promotes Umrah Packages

Malaysian Supermarket Uses Staged Domestic Dispute to Promote Umrah Packages Recently, a video showing a staged fight between a husband and wife went viral on social media. The incident, which took place at ST Rosyam Mart in Malaysia, was actually a marketing ploy by the supermarket and Ikhlas.com to promote their umrah packages. Datuk Rosyam Nor, the well-known actor and owner of ST Rosyam Mart, confirmed that the video was a deliberate strategy to "trigger" the emotions of viewers. "The video was a collaboration with Ikhlas.com for the launch of their umrah packages," said Datuk Rosyam Nor in an interview. "It's a way to engage the public in today's emotional climate." Ikhlas Kamarudin, the CEO of Ikhlas.com, added that the video was a form of "selective da'wah," a targeted approach to religious outreach. The video generated a lot of discussion online, with many viewers expressing mixed reactions. However, both companies defended the strategy, stating that it successfully captured public attention. The event highlighted the increasingly creative, yet sometimes controversial, ways businesses are using social media to reach their target audience. The successful marketing campaign shows how a well-planned stunt can generate significant buzz and reach a wide audience, though it also raises questions about ethical marketing practices.