Tinted Skincare: The Summer's Hottest Beauty Trend

Tinted Skincare Takes Center Stage This Summer New York, NY (May 16, 2025)—The beauty world is abuzz with a new trend: tinted skincare. This summer, expect to see a surge in popularity for products that offer skincare benefits alongside a subtle, natural tint, replacing traditional foundation. Social media influencer Miranda McKeon (@mirandamckeon) recently highlighted this trend in a short video, demonstrating a simple routine using Drunk Elephant products. McKeon states, "Mark my words this summer tinted skincare is going to become the IT thing." The video shows the application of a tinted serum, emphasizing its ease of use and natural finish. This trend reflects a shift towards minimalist makeup routines that prioritize skincare and a natural, healthy glow. The rising popularity of tinted skincare suggests consumers are looking for products that combine beauty and skincare benefits, offering a convenient and effective solution for achieving a flawless complexion.