TikTok Shop's Hot Sale: Influencers Drive Sales with Product Reviews

TikTok Shop's Hot Sale Fuels Influencer Marketing in Mexico Mexico City – TikTok Shop's recent Hot Sale event saw a surge in influencer marketing campaigns, with many creators promoting products on the platform. One such campaign featured Mitch Chismeyuber (@mitchchismeyuber), who reviewed Bioteep Defensa Vital anti-aging vitamins. The video, uploaded on May 29th, 2025, showcased the product's 46% discount and encouraged viewers to purchase directly through TikTok Shop. "Don't buy vitamins at the pharmacy," Chismeyuber stated, "everything is here on TikTok Shop with great discounts!" This strategy highlights the growing trend of using social media influencers to drive sales during major online shopping events. The effectiveness of this approach, and its impact on consumer purchasing habits, warrants further investigation.