Beauty Influencer Calls Out Marketing Tactics and Lack of Inclusivity

Los Angeles-based beauty influencer Monica Ravichandran (@monica.raviii) recently shared her candid thoughts on the beauty industry's marketing strategies and lack of inclusivity. In a video posted on June 6th, 2025, Ravichandran criticized brands for using misleading color-changing products and failing to offer a wide enough range of shades for diverse skin tones. "The last one tho 😂🍊Beauty Propaganda I am NOT falling for 😒", she stated in her video description. She specifically mentioned brands like Tarte, citing their extensive shade extensions as ineffective for darker skin tones. Ravichandran also highlighted the ethical concerns surrounding Sheglam, a brand owned by Shein, known for its fast fashion practices. Her commentary extended to luxury brands like Dior, questioning the value proposition of expensive products. The video's popularity, with over 93,000 views and 11,300 likes in just a day, shows significant engagement. Ravichandran's review underscores the need for greater transparency and inclusivity in the beauty industry.