Ghana's Thriving Secondhand Clothing Market: A Colorful Business

Secondhand Clothing Sales in Ghana: A Growing Market In Ghana, the secondhand clothing market, known locally as 'Obroni Wowo', is thriving. One vendor, using the social media handle GH_MOUTHPIECE, recently shared a video showcasing their extensive collection. The video, filmed on May 20th, 2025, depicts a large pile of clothing of various styles and colors. The vendor, who speaks primarily in a local dialect, highlights the variety and affordability of their stock. While the video's reach is primarily local, it reflects a larger trend of secondhand clothing's growing popularity as a sustainable and affordable fashion option in Ghana. The vendor's enthusiasm is evident, suggesting a vibrant and successful business within the community. "We have a wide selection of clothes at affordable prices," says GH_MOUTHPIECE in the video, emphasizing the value offered to customers.