Ghanaian Entrepreneur Uses TikTok to Boost Sales

Accra, Ghana – June 2, 2025. A Ghanaian entrepreneur, known only as GH_MOUTHPIECE on TikTok, is using the platform to promote her line of health and beauty products. Her recent video, which has gained over 500 views, features a casual, conversational approach, interspersed with promotional messages. The video includes contact information for further inquiries. While the video's primary focus is advertising, its success on TikTok highlights the potential of social media for small businesses in Ghana. "I'm trying to reach more people and build my brand," GH_MOUTHPIECE shared in her video. The success of this strategy remains to be seen, but it offers a case study in the evolving landscape of digital marketing in Ghana.