TikTok Turns Wig Maker into Local Star

Local Wig Maker Gains Popularity Through TikTok. A small business owner in the UK is using TikTok to sell her handmade wigs. Lydiv, whose TikTok handle is @mrs_enviable, creates custom Aba wigs and promotes them through short, engaging videos. One recent video shows her modeling a blonde wig and responding to a customer's inquiry. "You look this my wig finish call am aba wig...send acct first make I send you the money I use buy am, so you go know the worth," she says in the video. While the videos are short, they have proven effective, generating views and orders for her business. This showcases the power of social media for small businesses.