Kenyan Beauty Influencer Highlights Korean Skincare Trend

Kenyan Beauty Influencer Showcases Korean Skincare Routine Nairobi, Kenya – May 30, 2025 – A growing trend of Korean skincare products is taking hold in Kenya, as seen in a recent TikTok video by influencer ms___mumbe. The video shows ms___mumbe using a variety of Korean skincare products, highlighting their application and expressing thanks for receiving them as PR packages. "Thank God for PR packages," she says in the video, "because where could I have gotten 20,000 ksh to buy 4 skincare products (just 4)?" The video demonstrates the accessibility and appeal of these products among young Kenyans. The video’s popularity suggests a wider interest in Korean beauty trends in the country. The video has garnered significant views in a short time frame, indicating the potential for further growth in this market. Ms___mumbe's video showcases not only a beauty routine but also highlights the influence of PR and marketing in shaping consumer trends in Kenya.