Ariana Grande Embraces Brunette Look Ahead of 'Wicked' Tour

London, UK – Pop superstar and actress Ariana Grande has unveiled a striking new look, returning to her signature brunette hair color after three years as a blonde. The transformation comes just ahead of the highly anticipated global press tour for "Wicked: For Good," the film adaptation of the beloved musical, in which Grande stars as Glinda. MTV UK recently shared a video montage showcasing Grande's hair evolution. The initial segments featured the artist in glamorous public appearances, displaying her iconic blonde ponytail and elegant ensembles, including a black feathered dress and a delicate pink floral gown. These images provided a visual contrast to the subsequent reveal: candid mirror selfies posted by Grande herself, where she proudly debuted her rich, dark brown locks. Fans have eagerly reacted to the change, with many celebrating the return of "Brunettiana." The timing of this stylistic shift is particularly noteworthy, aligning with the imminent promotional activities for "Wicked." Industry observers suggest that a new look could be a strategic move to generate additional buzz and distinguish her public persona for the film's release. "It's a classic move for celebrities to switch up their image before a major project," noted a pop culture analyst. "Ariana's blonde era was iconic, but returning to brunette for 'Wicked' could symbolize a new chapter both personally and professionally, especially as she takes on such a significant role." Grande herself has not yet publicly commented on the specific reasons behind the change beyond her social media posts, but the excitement among her fanbase and the entertainment media is palpable. The "Wicked: For Good" press tour is expected to be a major event, and Grande's refreshed appearance is certainly setting the stage.

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Ariana Grande Debuts New Hair as She Puts Her 'Wicked' Days Behind Her — "Good …

Ariana Grande has unveiled her new hair now that filming for 'Wicked' is a thing of the past. Here's what we know about her new 'do.