Mexican Influencer's SHEIN Promo Video Goes Viral: A Case Study in Influencer Marketing

Mexico City, May 28, 2025 -- Mexican fashion influencer MusaMistral (@musamistral) has generated significant buzz with her latest promotional video for SHEIN_MX's ONTRE brand. The 49-second video, uploaded on May 27th, showcases several outfits from the brand, highlighting its versatility and comfort. As of May 28th, the video boasts impressive numbers: 380,100 views, 25,100 likes, and 2,125 saves. "I was fascinated by ONTRE's style," Mistral says in the video, "it's super versatile and comfortable." The video's success reflects the growing influence of fashion influencers and the effectiveness of brand collaborations on social media platforms. The significant engagement demonstrates the power of influencer marketing in driving brand awareness and sales. This success story also suggests the continued popularity of fast-fashion brands among young consumers in Mexico.