Pressboard Branded Content Benchmarks Report 2024
How are your stories performing? This 2024 Branded Content Benchmark Report provides a top-level view of the metrics that matter for branded content.
"The Last Timbit," a new musical celebrating Tim Hortons' 60th anniversary, is set to premiere at Toronto's historic Elgin Theatre from June 26-30. Produced in association with Michael Rubinoff, known for his work on "Come From Away," the production promises a blend of humor and heartfelt storytelling. The musical draws inspiration from a real-life blizzard in Sarnia, Ontario, in 2010, depicting 11 strangers who find themselves stranded together in a Tim Hortons restaurant for nearly 24 hours. Through their shared experience, the characters explore themes of family, community, and resilience, all while vying for the last birthday cake Timbit. The cast features Shalena Kennedy and Jake Epstein. This event marks Tim Hortons' first foray into musical theatre, offering a unique cultural experience for audiences. Tickets are available through Ticketmaster, with a promotional code "TLTS20" offering a 20% discount.
How are your stories performing? This 2024 Branded Content Benchmark Report provides a top-level view of the metrics that matter for branded content.
