Santa Clara Stadium Ready for 2026 World Cup: $200 Million Upgrade and Economic Boom Expected

Levi's Stadium and Local Businesses Gear Up for 2026 World Cup: Santa Clara Prepares for Global Soccer Event Santa Clara, CA – With the 2026 FIFA World Cup just one year away, Levi's Stadium and local businesses are in full preparation mode. The stadium is undergoing a significant upgrade, highlighted by a new 4K video board, more than 40% larger than its predecessor. "For World Cup soccer fans, this will mean much improved picture quality, increased vibrant colors, and better sound," says Bob Redell, NBC Bay Area News. This multi-million dollar investment also includes improved Wi-Fi and cell connectivity throughout the venue. Francine Melendez-Hughes, Executive Vice President & GM of Stadium Operations, adds that the upgrades are part of an over $200 million investment over the past two years. Beyond the technological improvements, the stadium is also preparing for the logistical challenges of hosting a major international event. Local businesses are also anticipating a significant economic boost. Santiago Lopez, General Manager of El Farolito in San Francisco's Mission District, notes that they are preparing to meet the increased demand, stating, "We got more staff, we prepare more food, and thankfully it does sell." The Bay Area Host Committee expects the World Cup to generate between $480 million and $630 million in economic impact for the region. The combined efforts of Levi's Stadium and local businesses promise to make the 2026 World Cup a memorable and economically successful event for the Bay Area.