Nigerian Music Promoter Shares Online Success Strategies

In a recent live stream on TikTok, Nigerian music promoter Nelson Appy (@nelsonappy) shared insights into his online promotional strategies. The video, which features several participants, shows a casual discussion about navigating the digital landscape of music promotion. Appy highlighted the importance of maintaining an active online presence, emphasizing his Instagram account (@nelson_appy) as a key platform. He also noted that he does not use WhatsApp for business communication. While the conversation was informal and conducted in Nigerian Pidgin English, it provided a glimpse into the challenges and opportunities faced by independent music promoters in Nigeria. One participant, commenting on the difficulties of reaching a wider audience, stated, "E get as e dey hot!" (It's very competitive!). Appy's video underscores the growing importance of digital strategies for music promotion in Nigeria, demonstrating the creative ways artists and promoters are adapting to the current environment.