Nigerian Music Promoter's Viral Video: A New Jam Takes Over Social Media

Nigerian Music Promoter Uses Engaging Video to Hype New Release LAGOS, NIGERIA—May 22, 2025—Nigerian social media is buzzing with a short, catchy video promoting a new music release by artist Nelson appy (@nelsonappy). The video, posted on May 21st, has quickly gained traction, amassing thousands of views and likes. The 55-second clip features Nelson appy singing and promoting his 'New JAM,' using energetic visuals and popular hashtags. The video's description explicitly rejects violence, bullying, and harassment. "This post does NOT support any form of violence, bully or harassment," reads the video's caption, highlighting the artist's commitment to positive online engagement. The video's success demonstrates the power of short-form video marketing in promoting music releases in Nigeria. While the content is primarily promotional, the artist's clear message and engaging style have resonated with a large audience.