TikTok Made Me Buy It: $12 Foundation That's Taking Over

Maybelline's $12 Foundation Takes TikTok by Storm: A Makeup Artist's Review New York, May 14, 2025 — Maybelline's Super Stay Lumi Matte foundation is creating a buzz on social media, particularly after a review by makeup artist njmakeupartist gained significant traction on TikTok. The foundation, priced at just $12, has been praised for its lightweight texture, matte finish, and surprisingly luminous effect. "I’ve tried everything—high-end, drugstore, you name it… But this $12 foundation from the TikTok Shop? Chef’s kiss." said njmakeupartist in her video. The artist highlights the foundation's full coverage, stating that it even covers blemishes effectively. She also notes its long-lasting wear, claiming it lasts "the entire day." The video shows the application process and the final result, demonstrating the foundation's ability to blend seamlessly into the skin. The popularity of the video, which has garnered over 2,000 views in less than 24 hours, reflects a broader trend of consumers seeking affordable yet high-quality makeup products. The positive reviews suggest that Maybelline's Super Stay Lumi Matte foundation is a successful product that meets the needs of a wide range of consumers.