Ukrainian Entrepreneur Uses Short Video to Boost Flashlight Sales

Ukrainian entrepreneur promotes flashlights via short video advertisement. A small business owner in Ukraine is using short-form video to advertise his flashlights. The video, lasting only 24 seconds, showcases the flashlight's features, including its brightness, multiple light modes, and durable construction. The seller, who remains unnamed in the video, offers a bulk discount for orders of ten or more flashlights. "If you buy ten or more, the price is 300 hryvnias," he states in the video. This approach highlights the increasing use of social media for commerce in Ukraine, even amidst ongoing challenges. The video's success in reaching potential customers demonstrates the adaptability of small businesses in the country. This approach is becoming increasingly common for small businesses to reach customers online.