That Time Ryan Styles Sold KFC in a Sauna

A Sauna, Some KFC, and Ryan Styles: A 1997 Advert That Still Resonates. In 1997, KFC launched an unconventional advertising campaign featuring the then-popular comedian Ryan Styles. The ad, now a viral sensation thanks to Nostalgia Wizard's TikTok video, depicts Styles and a woman relaxing in a sauna, suddenly overcome by the aroma of nearby KFC. "People simply can't resist the tantalizing aroma of KFC," Styles exclaims in the advertisement. The unique setting and humorous approach made the ad memorable, and its recent resurgence online shows its enduring appeal. This nostalgic piece not only showcases a quirky part of advertising history but also reflects the power of effective marketing that transcends time. The ad's simple premise and humorous execution made it a success, highlighting KFC's product and its aroma. The video's popularity showcases the enduring appeal of nostalgia and the power of viral marketing.