
The Out-of-Touch Adults' Guide to Kid Culture: What Is 'Freeze Branding'?
From a viral TikTok cult that got too real to people branding themselves with liquid nitrogen, and the Gen Z stare phenomenon taking over—here's your…
In an increasingly digital age, the line between personal social media presence and professional reputation is blurring, especially for those in the entertainment industry. A recent viral video by actress Gigi Jarvis highlights this phenomenon, as she humorously recounted adding "cult leader" to her resume. Jarvis, known for her work in commercials, shared her experience, noting that casting directors often scrutinize an actor's social media to ensure they haven't been "canceled." She playfully pointed out that her self-proclaimed "cult leader" status now appears when her name is searched, a development she finds amusing yet potentially impactful for her career. Her lighthearted commentary also touched on the idea of being questioned about her "cult" on popular talk shows, drawing a humorous parallel to the presence of Scientology in Hollywood. While Jarvis's video is a comedic take on her personal journey, it subtly underscores the growing importance of online perception in professional fields, prompting a wider conversation about digital footprints and career prospects.
From a viral TikTok cult that got too real to people branding themselves with liquid nitrogen, and the Gen Z stare phenomenon taking over—here's your…