Colombian Fried Chicken Giant Battles Trademark Thief in Spain

Colombian Fried Chicken Chain Frisby Battles Trademark Infringement in Spain A legal battle is brewing between Frisby, a well-known Colombian fried chicken restaurant chain, and a Spanish company using the same name and branding. The dispute highlights the importance of actively protecting trademarks in international markets. Frisby Colombia registered its trademark with the European Union in 2005, but it appears the company did not actively utilize the trademark in Spain. This inactivity has created an opening for a Spanish competitor to establish a presence, leading to a legal challenge. "It's unfortunate that Frisby Colombia never used its European Union trademark," stated Andrés Barreto, former Superintendent of Industry and Commerce. "In the EU and globally, simply registering a trademark doesn't guarantee ownership; active use is crucial." The Spanish company's use of Frisby's branding and name has prompted a strong response from the Colombian company, which asserts its commitment to defending its intellectual property rights. The situation has also garnered support from other brands, such as Buffalo Wings and KFC, who have expressed solidarity with Frisby Colombia on social media. The case underscores the complexities of international trademark law and the importance of proactive brand protection. While Frisby Spain has indicated a willingness to negotiate, it will continue its European expansion in the absence of a quick resolution.