Heartwarming "Last of Us" Clip Fuels NOW's Streaming Success in Italy

NOW promotes "The Last of Us" with heartwarming short video clips. The Italian streaming service is using short, emotionally resonant scenes from the popular HBO series to attract viewers. One clip, featuring Ellie's birthday and Joel's reluctance to sing, has garnered significant attention online. "It's a clever way to engage fans and promote the show," says a marketing expert. The success of these short videos highlights the power of targeted advertising and emotional storytelling in digital marketing. NOW's strategy demonstrates a shift towards shorter, more engaging video content, a trend observed across various streaming platforms.