NOW's "Sex and the City" Promo: Nostalgia Marketing at its Finest

NOW Streaming Service Uses Nostalgia to Boost Viewership: A Case Study of the "Sex and the City" and "And Just Like That" Promotional Video. The Italian streaming service NOW recently released a short promotional video highlighting the iconic fashion and scenes from the popular television shows "Sex and the City" and its sequel, "And Just Like That." The video employs a fast-paced montage of memorable moments, coupled with upbeat music, to attract viewers. This strategy taps into the nostalgia associated with the franchise, creating a powerful marketing tool. The video's success can be measured by its view count and engagement on social media. While the video is primarily an advertisement, it demonstrates the effectiveness of using nostalgia and iconic imagery to promote streaming content. The use of quick cuts and catchy music is a common technique in modern advertising, aimed at capturing the attention of viewers with short attention spans. The video's success underscores the enduring appeal of "Sex and the City" and its relevance to contemporary audiences. The choice of platform, NOW, also highlights the increasing competition in the streaming market and the strategies services use to stand out. The video's success suggests that nostalgia marketing remains a powerful tool for attracting viewers and boosting subscription numbers.