NOW's "And Just Like That" Promo: A Short, Engaging Look at the Series

NOW's promotional video for "And Just Like That" uses a montage of clips from the series, highlighting key moments and characters. The upbeat music and quick cuts create a dynamic viewing experience. The video emphasizes the show's availability on the NOW streaming platform, demonstrating a clear marketing strategy. The video's success in attracting viewers could be analyzed in the context of streaming platform marketing and the enduring popularity of the "Sex and the City" franchise. A representative from NOW stated, "We wanted to create a short, engaging video that would capture the essence of the show and drive viewers to our platform."