Sprite's Refreshing Ad Campaign Hits Uganda

Kampala, Uganda, May 30, 2025 - Sprite's new advertisement highlights the refreshing qualities of their Lemon Lime soda, particularly during Uganda's hot season. The 30-second video features close-up shots of condensation on a Sprite bottle and ice cubes, creating a visually appealing and refreshing experience. The ad concludes with the tagline, 'Heat Happens Stay Cool,' linking the product to a solution for hot weather. "The video aims to associate Sprite with a feeling of coolness and refreshment," explains a marketing representative from 106.5 NRG Radio UG, who uploaded the video. The video's simplicity and focus on visual appeal make it a memorable and effective advertisement. The campaign reflects a larger trend of brands using short, visually engaging content to connect with audiences on social media.