NRG Radio's Playful Ad Campaign for Mega Blast Citrus Gains Traction

Kampala, Uganda – June 10, 2025 – 106.5 NRG Radio UG, a prominent radio station in Kampala, has incorporated a new advertising campaign featuring Mega Blast Citrus, a local beverage. The advertisement, a short video showing two individuals playing rock-paper-scissors, has been circulating on social media. The video's simplicity and catchy visuals have generated some online buzz. "We wanted to create something fun and engaging that would resonate with our listeners," said a representative from 106.5 NRG Radio UG. The campaign aims to highlight the refreshing taste of Mega Blast Citrus and promote its appeal among young adults. While the video itself is short and primarily focused on product promotion, its successful integration of playful elements and brand visibility suggests a potentially effective strategy for reaching the target audience. The campaign's impact on sales figures remains to be seen, but the initial online engagement suggests a positive start.