
A cosa pensa un buyer in Fashion Week?
Ce lo racconta Sophie Jordan, MW Buying Director per Mytheresa
Milan, Italy – The highly anticipated Prada Spring/Summer 2026 menswear collection was unveiled today in Milan, showcasing a blend of minimalist aesthetics and unexpected details. The show, held against a stark, industrial backdrop, featured models presenting a diverse range of looks that challenged traditional menswear norms. The collection saw the return of elongated silhouettes, with models donning flowing trench coats paired with unconventional accessories, including distinctive straw and bucket hats. A notable aspect was the playful juxtaposition of formal and casual elements, such as tailored outerwear worn over vibrant tracksuits and even briefs, creating a fresh and thought-provoking dynamic. Key pieces included oversized knitwear, bold color accents like neon green and bright yellow, and innovative layering techniques. The footwear ranged from classic loafers to more casual sandals, further emphasizing the collection's versatile nature. The audience, comprising fashion critics, buyers, and enthusiasts, observed intently as each look made its way down the runway. The show concluded with a collective appearance by all models, followed by the esteemed co-creative directors, Miuccia Prada and Raf Simons, who emerged to a warm reception, marking another significant moment in Prada's ongoing evolution.
Ce lo racconta Sophie Jordan, MW Buying Director per Mytheresa