
Kmart sends shoppers running over a $25 'dupe' of popular $140 version
The viral $25 Oxford Long Sleeve Shirt is back at Kmart - and this time the new 'It' top comes in chocolate brown.
Sydney, Australia – A recent viral video has spotlighted a chocolate brown button-up shirt from Kmart Australia, quickly gaining traction as an affordable alternative to a popular design by the brand Dissh. The shirt, priced at just $25, has become a must-have item for fashion enthusiasts seeking budget-friendly yet stylish wardrobe additions. The video, uploaded by TikTok user @octaviaeileen, showcases the 'Anko' branded shirt, highlighting its design and availability across various sizes. The creator demonstrates the ease of purchase, showing the item on display and being scanned at a Kmart self-checkout. This trend reflects a growing consumer interest in 'dupes' – products that mimic high-end or popular items at a significantly lower cost. Shoppers have flocked to Kmart stores across Australia following the video's release, eager to acquire the shirt. Comments on the video indicate strong demand, with many expressing excitement over finding a stylish piece at an accessible price point.
The viral $25 Oxford Long Sleeve Shirt is back at Kmart - and this time the new 'It' top comes in chocolate brown.