Belarusian Online Store Offers Dress Sale on TikTok

Minsk-based online clothing store "Odezhda Belarus" is offering a sale on dresses. The dresses, available in sizes 42-48, cost 28 rubles each and are featured in a short video advertisement on TikTok. The video uses a popular song as background music and shows a model wearing the dress in several colors. The store offers delivery across Belarus and payment upon receipt. While the video is primarily an advertisement, it reflects the growing popularity of online shopping and the use of social media for marketing in Belarus. A representative from "Odezhda Belarus" stated, "We're excited to offer our customers these great deals and reach a wider audience through TikTok."