Belarusian Online Store Uses TikTok to Sell Affordable Summer Dresses

Minsk-based online store "Odezhda Belarus Nizkie Tseny" is promoting a new line of summer dresses. The dresses, available in sizes 48-58, are made of Singaporean crepe and cost 32 rubles. The store uses TikTok to reach its target audience. A representative from the store stated, "We are using social media to connect with our customers and offer affordable fashion options." The store's use of TikTok is a testament to the growing importance of social media marketing for small businesses in Belarus.