Belarusian Online Store's TikTok Sale Drives Engagement

Minsk-based online clothing store, "Одежда Беларусь низкие цены", announces a sale on women's suits. The suits, made of microvelor fabric, are available in sizes 50-60 and are priced at 37 rubles. The store's marketing utilizes TikTok to reach its target audience in Belarus. This sale is part of a broader trend of online retailers using social media for promotions, particularly in the Belarusian market. The store's owner, who wishes to remain anonymous, stated, "We are using TikTok to reach a younger demographic and offer affordable clothing options." This strategy is proving successful, with the video gaining views and engagement.