Belarusian Online Store Promotes Summer Dress Sale on TikTok

Minsk-based online retailer "Odezhda Belarus Nizkie Tseny" is promoting a summer dress sale. Their latest TikTok video features a model showcasing a comfortable, hooded dress in three colors: green, lime, and pink. The dress, priced at 38 rubles, is available in sizes 50-52 and 54-56. The store's description emphasizes the linen-like fabric and the lack of color choice. While the video is primarily an advertisement, it offers a glimpse into the current trends in Belarusian online retail and the affordability of clothing in the country. The use of TikTok highlights the evolving marketing strategies employed by local businesses.