Belarusian Online Store Uses TikTok to Boost Summer Dress Sales

Minsk-based online retailer "Odezhda Belarus Nizkie Tseny" is promoting a summer sale on TikTok. The store is advertising a simple, sleeveless maxi dress for 45 rubles, available in sizes 50-60. The short video, featuring a model in different colors of the dress, is designed to attract customers using the platform's popularity. The campaign highlights the affordability and accessibility of the product for the local market. This is a common strategy for small businesses to increase brand awareness and drive sales using social media marketing. The video's success will depend on its engagement rate and reach within the target demographic.