Belarusian Online Store Uses TikTok to Boost Dress Sales

Minsk-based online clothing store "Одежда Беларусь низкие цены" is using TikTok to reach customers. The store recently launched a promotional campaign featuring a short video showcasing a new dress. The video, which uses trending audio, highlights the dress's features and price (38 rubles) and is targeted at the Belarusian market. The use of TikTok reflects a growing trend among small businesses in Belarus to leverage social media for marketing purposes. The store's owner, who wished to remain anonymous, stated, "We're trying to reach a wider audience and increase sales during this promotional period."