Affordable Luxury: Belarusian Online Store Promotes New Line of Rugs

Minsk-based online retailer "Odezhda Belarus Nizkie Tseny" promotes its new line of artificial rabbit fur rugs. The rugs, available in a range of colors and 120cm in diameter, are priced affordably at 55 rubles. The company uses social media marketing, including TikTok, to reach potential customers. "We're trying to reach a wider audience with our online presence," said a representative from the company. The company's focus on affordability and local appeal is a key element of their marketing strategy. This approach seems to be resonating with customers, as evidenced by the increasing views on their promotional videos.