Minsk Clothing Store Uses TikTok to Boost Sales

Minsk-based online retailer "Odezhda Belarus Nizkie Tseny" is promoting a new line of women's suits. The suits, priced at 52 rubles, are available in several colors and sizes (46-56) and are made of crepe material. The company utilizes TikTok to reach its target audience. The video advertisement has received 182 views in a short time, indicating some level of engagement. While the video itself is primarily an advertisement, it highlights the growing use of social media marketing by small businesses in Belarus.